The EU alternative to Google Analytics — no cookies.
Useful metrics, minimal data collection, privacy-first by design. Built to help you measure without over-collecting or over-complicating.
- No cookies, no user profiles
- Europe-first approach for data sovereignty
- Simple dashboards: traffic, sources, content, campaigns
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Less complexity. More decisions.
Most teams want answers — not endless menus, reports, or excessive tracking.
Complexity
Hard-to-read dashboards for day-to-day decisions.
Noise vs signal
Too many reports, not enough actionable clarity.
Data control
Need control over purpose, retention, and governance.
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No cookies, no profiles: analytics that stays simple.
Track essentials (pages, sources, campaigns) without building user profiles.
What you keep
Readable trends to steer acquisition and content.
- Top pages and content
- Referrers and UTM campaigns
- Aggregated geo insights
What you avoid
Over-collection and user-level tracking that increases risk and complexity.
- Persistent identifiers and profiles
- Cross-site tracking
- Bloated dashboards
Data sovereignty, in practice.
Not a buzzword: concrete design choices that give you control.
Europe-first
Processed in Europe to reduce exposure to cross-border transfers.
Minimal collection
Less data to protect, less complexity, fewer dependencies.
Control
Limited purposes, managed retention, and opt-out options.
Pomelo vs GA4 (summary)
A simple overview. Detailed nuances will live in the blog — this is the gist.
| Critère | Pomelo | GA4 |
|---|---|---|
| Cookies | No | Often yes (depends) |
| User profiles | No | Common |
| Goal | Useful, minimal analytics | Broad platform |
| Readability | Immediate | More complex |
| Sovereignty stance | Europe-first | Depends on setup/context |
This table is intentionally simplified. Features and constraints depend on your configuration and context.
What you measure (essentials)
The metrics you need to steer: acquisition, content, campaigns — without drowning the team.
Traffic & content
Views, entry pages, best-performing content.
Sources
Referrers, search, social, UTM campaigns.
Fast reading
A dashboard you can read in minutes, not hours.
Frequently asked questions
Short, clear answers to common objections.
Do I need a cookie banner?
Pomelo does not use cookies. Whether you need a banner can also depend on other trackers on your site and your context.
Where is data processed?
Europe-first: data processed in Europe, with a focus on control and reduced dependencies.
What do I lose vs GA4?
Mostly user-level tracking (profiles, retargeting, etc.). Pomelo favors actionable insights and minimal collection.
Is it built for small teams?
Yes: readable dashboards, essential metrics, quick setup.
Does it work with ad blockers?
As with any tool, some blockers/configurations can impact measurement. The goal is robustness while staying minimal.